iVolunteer’s Identity Problem
So, I found out about iVolunteer about a month ago, and knew I had to get involved. Rich and Dave told me a little more about the project, and about how it was essentially going to turn into whatever this room full of volunteers decided it would. I thought, Yeah, that’s cool. So, I said to Rich and Dave, “Yeah. That’s cool.”
But I was actually half lying. It is cool, kinda. But I thought it would be a lot cooler to let everyone decide how it turns out. Like everyone everyone. You know – on the planet. Being totally honest, some of us thought that just keeping it to a bunch of people that showed up on a Tuesday in a building in Boulder smacked of place-ism (and volunteerism). So, because this whole innertubes or webernets (or whatever the kids are calling it) deal is like one big, happy family of zeros and ones, we wanted to give any of our cyber siblings out there a chance to change the world. And it’s so freakin’ easy. We need you to click three times. That’s it.
And did we mention it’s fun? It’s not even fun like when your parents told you you were going to the Hot Air Balloon Festival, leading you to believe you were going to get to ride on a hot air balloon, only to later realize that you would merely be watching as the more privileged people got to fly away while you stood there holding a hot chocolate in the freezing cold – at 4:30 am (I guess we never forget some things). No, it’s actually fun, because it involves critiquing stuff. And who doesn’t like to judge? Voicing your opinion is one of the most fun things you can do, and it’s totally free (unlike dates)!
So what is it exactly? Well, the iVolunteer unit has selected (after careful, meticulous research and composition that took us an entire Saturday) FOUR different logos and brand identities for the iVolunteer program that will help us spread the love of community service as though it were contagious. We need you, fair internet, to guide us in your infinite wisdom toward the proper decision. Here’s how it works: Each logo/brand set has been neatly packaged for speedy consumption (unlike this intro), and includes a primary logo, secondary logo(s), and one example of what an ad might look like to get a feel for the brand (for those among us who take yoga and drink herbal tea). Interpret them however you wish (click the image to see a bigger version), and then go to the survey link at the end of this post to submit your vote. Don’t like what you see? Maybe you can do better. If you would like to take a stab, send your competing submissions to josh AT tuggl DOT com, and they wil be added into the mix immediately. We will not be offended. Without further ado, here are your choices:
IDENTITY A
Like this one? This is Identity A (Original Logo)! Go to the bottom to vote!
IDENTITY B
Like this one? This is Identity B (iBot)! Go to the bottom to vote!
IDENTITY C
Like this one? This is Identity C (Phone Signal)! Go to the bottom to vote!
IDENTITY D
Like this one? This is Identity D (Scribbly)! Go to the bottom to vote!
I know what you’re thinking: Those su-uuuuu-ck. Don’t forget, you can submit your own, but the later you do, the fewer votes you have time to get. So get on it! Or, alternatively, you can be lazy and just vote on one like I’m about to do at the SURVEY SITE: Click me! Click me!
Feel free to leave a comment on the survey site about how much we suck, but be prepared to couple it with how we can suck less.
Thanks, everybody in the whole world! Have a great week, and be sure to check back in a few weeks when we’ll be announcing the winner, or you can just subscribe to this blog’s super-awesome, satisfaction-guaranteed RSS feed to make sure you know when it comes up.
-Josh Clauss, on behalf of the iVolunteer Marketing Mod Squad
Tags: Branding, Contest, Crowdsourcing, Graphic Design, iVolunteer, Logos
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March 6th, 2009 at 11:36 pm
I like the first one. Identity A. It is very clean and simple. I also like the colors and it looks good in black and white. I like the idea of placing the logo on google maps for easy to find sites to volunteer.
March 6th, 2009 at 11:44 pm
I also like the 1st one (Identity:A), although I'm not sure what the little ball in the the yellow circle represents. I've always subscribed to the "simpler-is-better" school of thought.
March 8th, 2009 at 12:44 am
A is definitely the best design. Although to be fair it doesn't have much competition: the other three designs are very weak – the logos don't have anything to do with volunteering and, sorry to if this sounds harsh, but none of them look particularly good (and certainly don't have the iPhone/Web 2.0 feel about them).
Even design A could do with a little work: I like the man with his hand up idea, but it could be made more prominent – when the logo is small it just looks like the 'O' has gone wrong or got a smudge or something. This is particularly important on small screens like the iPhone.
March 8th, 2009 at 11:42 pm
Definitely A for me – great colors, logo, use of the logo. I like the "i" being encompassed in a circle, but am not sure what the the little ball refers to. Keep us informed on the development.
March 9th, 2009 at 12:14 am
I vote for Identity A to me the look seems to have a more simple and I believe longer lasting style. Its fun yet professional and won't alienate any demographics.
March 9th, 2009 at 7:32 pm
I like Identity A
March 9th, 2009 at 8:39 pm
It's A for me. By the way, I'm not Dark Heath- Who are
March 10th, 2009 at 12:21 am
I vote for A.
March 10th, 2009 at 2:51 am
Just to be different, I'm voting for D. It's got the iPhone in the logo, which helps newbies understand what you're doing, and it hammers home the value of volunteering. I think the world needs to be hit over the head with the message that doing good for others is cool.
March 10th, 2009 at 12:03 pm
A by a long shot…not even close…still need to tweak the visual linkage between the little head and the "i" arm inside the "O"…a lot of people won't get that presumed visual linkage…as is…overall A is good…but how about changing the color inside the "O" to beauteous, bodatious, beatific EMERALD GREEN?…GREEN is very hip right now…as you know…the color to go with in terms of "GREENING AMERICA", GREENING THE PLANET…et al…the orange reminds me of U-Haul…especially on the map…Cheers! Huck
March 10th, 2009 at 5:35 pm
having the iPhone is a disadvantage, the iPhone will be gone someday……
March 10th, 2009 at 7:53 pm
A is the best here, but it can be made better. The head and arm should be connected better so the image is better understood. I didn't see it at first. I did see it with the arms of the clock as his arms and even then the arm wasn't raised very high so my misperception came across as a half raised arm. Not very enthusiastic. The other logos lacked a promonant "i" which is an important part of your message. In those cases I missed that the i was there because the objects didn't pop as an "i". A with mods could be cool.
March 12th, 2009 at 11:15 pm
I vote for C. It's the clearest.