Posts Tagged ‘Logos’
iVolunteer’s Identity Problem
Monday, March 2nd, 2009
So, I found out about iVolunteer about a month ago, and knew I had to get involved. Rich and Dave told me a little more about the project, and about how it was essentially going to turn into whatever this room full of volunteers decided it would. I thought, Yeah, that’s cool. So, I said to Rich and Dave, “Yeah. That’s cool.”
But I was actually half lying. It is cool, kinda. But I thought it would be a lot cooler to let everyone decide how it turns out. Like everyone everyone. You know – on the planet. Being totally honest, some of us thought that just keeping it to a bunch of people that showed up on a Tuesday in a building in Boulder smacked of place-ism (and volunteerism). So, because this whole innertubes or webernets (or whatever the kids are calling it) deal is like one big, happy family of zeros and ones, we wanted to give any of our cyber siblings out there a chance to change the world. And it’s so freakin’ easy. We need you to click three times. That’s it.
And did we mention it’s fun? It’s not even fun like when your parents told you you were going to the Hot Air Balloon Festival, leading you to believe you were going to get to ride on a hot air balloon, only to later realize that you would merely be watching as the more privileged people got to fly away while you stood there holding a hot chocolate in the freezing cold – at 4:30 am (I guess we never forget some things). No, it’s actually fun, because it involves critiquing stuff. And who doesn’t like to judge? Voicing your opinion is one of the most fun things you can do, and it’s totally free (unlike dates)!
So what is it exactly? Well, the iVolunteer unit has selected (after careful, meticulous research and composition that took us an entire Saturday) FOUR different logos and brand identities for the iVolunteer program that will help us spread the love of community service as though it were contagious. We need you, fair internet, to guide us in your infinite wisdom toward the proper decision. Here’s how it works: Each logo/brand set has been neatly packaged for speedy consumption (unlike this intro), and includes a primary logo, secondary logo(s), and one example of what an ad might look like to get a feel for the brand (for those among us who take yoga and drink herbal tea). Interpret them however you wish (click the image to see a bigger version), and then go to the survey link at the end of this post to submit your vote. Don’t like what you see? Maybe you can do better. If you would like to take a stab, send your competing submissions to josh AT tuggl DOT com, and they wil be added into the mix immediately. We will not be offended. Without further ado, here are your choices:
IDENTITY A
Like this one? This is Identity A (Original Logo)! Go to the bottom to vote!
IDENTITY B
Like this one? This is Identity B (iBot)! Go to the bottom to vote!
IDENTITY C
Like this one? This is Identity C (Phone Signal)! Go to the bottom to vote!
IDENTITY D
Like this one? This is Identity D (Scribbly)! Go to the bottom to vote!
I know what you’re thinking: Those su-uuuuu-ck. Don’t forget, you can submit your own, but the later you do, the fewer votes you have time to get. So get on it! Or, alternatively, you can be lazy and just vote on one like I’m about to do at the SURVEY SITE: Click me! Click me!
Feel free to leave a comment on the survey site about how much we suck, but be prepared to couple it with how we can suck less.
Thanks, everybody in the whole world! Have a great week, and be sure to check back in a few weeks when we’ll be announcing the winner, or you can just subscribe to this blog’s super-awesome, satisfaction-guaranteed RSS feed to make sure you know when it comes up.
-Josh Clauss, on behalf of the iVolunteer Marketing Mod Squad
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